THE British Speedway Premiership is thrilled to announce a title sponsorship deal with ROWE Motor Oil for the 2024 season.

The UK’s top-fight will be known as the ROWE Motor Oil Premiership with immediate effect – and the action is set to hot up with six of the seven clubs due to be in action this Thursday (March 21).

Established in 1995, ROWE is a premium German oil brand, focusing on the development of high-performance engine oils and winter chemicals for the automotive and motorsport industries.

Their comprehensive product range is available in more than 80 countries and has received numerous approvals from renowned manufacturers.

The company was founded in Florsheim-Dalsheim before relocating to Bubenheim five years later, with production starting at the newly built Worms plant in 2014.

A crucial aspect of ROWE’s business is the sustainability of their manufacturing process, such that when their oil leaves the factory, it is net-zero at source. Their advanced plant generates its own power and re-uses heat, using modern energy management and process control systems.

ROWE products are now distributed worldwide, including in 30 European countries and with subsidiaries in China, the USA and South Africa.

And in order to facilitate knowledge transfer for product development, the company operate their own racing team, ROWE RACING, with a focus on endurance racing in the GT World Challenge and the Nurburgring Endurance Series.

Director of UK Operations Jeremy Aston-Phillips said: “It’s fair to say that although ROWE make motorcycle products, automotive products and industrial products, it is largely an unknown brand in the UK.

“We see speedway as a good way of getting brand awareness in the market.

“To be a named league sponsor is a very big step for us, and we are really happy to do it. We look forward to seeing the seven clubs battling for the ROWE Motor Oil Premiership title.”

Premiership CEO Phil Morris said: “We’re delighted to welcome the ROWE Motor Oil brand to the league, and I look forward to their involvement over the season.

“There is lots of work going on both on and off track to raise the level of the competition, and to bring ROWE on board is another major boost at the start of the year.

“I’d like to welcome ROWE and thank them for joining us as our title sponsors, and also to thank all of our Premiership Partners for their support, which is very much appreciated.

“In addition I really want to offer my thanks and gratitude to Sports Insure for their support given during the 2023 Premiership season.”

The ROWE Motor Oil Premiership Media Day takes place at Belle Vue on Wednesday March 20, and the next league fixtures are on Thursday March 21 with champions Sheffield visiting Oxford whilst Ipswich host Belle Vue and Leicester take on King’s Lynn.

For further information about ROWE Motor Oil, please visit https://mcoil.co.uk .